Why Starbucks and Zara are targets of boycott and whether it could have an effect
Pro-Palestinian activists are calling for a boycott of multinational companies like Starbucks and McDonald's due to their perceived support for Israel in the conflict with Hamas. The impact of these calls for boycotts on financial performance is unclear, but experts say the main goal is to exert pressure on governments through consumer actions. The effectiveness of consumer boycotts has been seen in the past with the end of apartheid in South Africa, but the complexity of the Israeli-Palestinian conflict makes it difficult for businesses to navigate.